HITSA Group has hired a new CEO

Peter Brøndum Jensen will take up the position of CEO on 12 January 2026, succeeding Henrik Andersen, former co-owner of the company.

Peter will be responsible for HITSA’s continued growth and strategic development, and we look forward to welcoming him.

Peter comes from a position as CEO at Ellegaard Group in Viborg and has extensive experience in business management, both in Denmark and internationally.

Henrik Andersen has decided to retire from his position at HITSA, but will remain with the company until the end of March 2026.

Enquiries regarding this matter can be directed to:
James Steward – CEO at CROWD, telephone: +44 (0) 7979 806779, email: jsteward@crowdoutside.com.

The HITSA Group is part of the Dutch group CROWD. CROWD stands for Creators Of the Outside World, and the group owns several European companies within urban spaces, bicycle parking, Smart City and playground equipment. The group’s mission is to create positive outdoor environments for people through the companies they own.